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Boho Social

 

0490237490 bohosocialau@gmail.com
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Let's talk about your ideal customer/client. Getting to know exactly who your are marketing to helps save so much time and money. Sometimes people are actually aiming their marketing at the wrong people and as soon as they niche down and re-discover their ideal customer they start seeing the $$$⁠ ⁠ What do you know about them?⁠ ⁠ The basics: Age, gender, location, occupation. ⁠ ⁠ The niche: Material status, kids, career goals, aesthetic preferences, lifestyle, goals, ambitions, struggles, spending habits.⁠ ⁠ Challenge: Make an "avatar" of your perfect customer/client. Describe everything about them!⁠ ⁠ Tell me below who your avatar is below and I'll share mine! (Hint: mine is based off a real client)
Do you see some of your favorite accounts consistently? ⁠ ⁠ Because they are posting consistently! The more often you post the more people your posts are shown to. Accounts that post consistently will receive a more ‘organic’ reach on their posts, meaning Instagram will show their posts to more people. ⁠ ⁠ Remember not every follower will see every one of your posts, so the more often you post the more likely they are to see you. This goes for new people finding you too!⁠
What makes your business - your business? YOU!⁠ ⁠ You saw a gap in the market, a pain point that wasn't being fixed, something you saw that you wanted to change. The fact that you came up with an amazing business idea already makes your business so amazing! ⁠ ⁠ Don't forget to share these things with your audience. ⁠ ⁠ 👩🏼‍💻 Who you are⁠ ⁠ 👩🏼‍💻 Why you wanted to start your business⁠ ⁠ 👩🏼‍💻 Your business mission statement ⁠
What are the advantages of scheduling your feed in advance?⁠ ⁠ 🌴 You can make a clear plan that coincides to your marketing strategy and important dates in your business⁠ ⁠ 🌴 It's easy to see what posts might be missing and give you the opportunity to make sure your feed is balanced between content to grow, sell & brand⁠ ⁠ 🌴 You don't panic post something that isn't relevant or thought out ⁠ ⁠ 🌴 Instagram will reward you for your consistency ⁠ ⁠ 🌴 It saves time!⁠ ⁠ 🌴 You'll still be able to post stories and posts 'on the fly' to keep relevant ⁠ ⁠ 🌴 It will reduce any stress/ anxiety you have around managing your socials
BRANDING | what makes your account look different to a personal account? ⁠ ⁠ 🌿 Consistent colours & fonts⁠ ⁠ 🌿 A theme/lifestyle the represents your business (colours, stock imagery, general 'vibe'⁠ ⁠ 🌿 Well lit clear images ⁠ ⁠ 🌿 Valuable content ⁠ ⁠ 🌿 Always having a story running ⁠ ⁠ 🌿 A bio that makes your account & business stand out⁠ ⁠ 🌿 Posts that have a purpose!⁠
Are you listening? ⁠ ⁠ Asking your audience questions and listening to their feedback is a great way to give your audience what they want! ⁠ ⁠ Use poll, question and DM stickers to get feedback from your audience. ⁠ ⁠ Make time each day to respond to your comments and DM's. Yup, even the emoji's. No matter how trivial they may seem it's important to reply to each and every one.
I talk a lot about being personal and building a connection with your audience.⁠ ⁠ Another way of doing this is by sharing your businesses values. ⁠ ⁠ Values can be anything from your mission statement to an organisation you donate to, the natural ingredients you use, ethical practices, anything that makes your business - your business. Often your audience will share the same values and that helps them build an emotional connection with your business. ⁠ ⁠ One of my business values is how passionate I am about small business + shopping local. ⁠ ⁠ Let me know in the comments one your business values.
It's my business birthday! Boho Social is officially 1! 🥂🥳🎉⁠ ⁠ Thank you so much to every single client & follower who's helped me get to where I am today! I've loved every single moment of helping small biz owners achieve their goals and do amazing things! ⁠ ⁠ I'm off to eat my weight in cake now I've realised I get two birthdays every year 😂🧁
The first step towards creating a strong community on Instagram is to make it personal. ⁠ ⁠ Everyone knows that there is at least one real-life human behind an Instagram account, so removing the anonymity and sharing the faces of your brand is a no-brainer. ⁠ ⁠ It can humanize your brand and help create a deeper, more emotional connection between you and your community. ⁠ ⁠ I know I say it a lot but SHOW YOURSELF 😂
Give back to your followers! Have you ever wanted to give back to your Insta support crew?⁠ ⁠ Think of creatives ways you can give back to your loyal social fans. Discount codes reward programs, private message groups, exclusive access to sales, new drops and exciting news in your business. ⁠ ⁠ Making unique rewards for your social followers is also a great way to see how many people from socials use your codes. For example, post a discount code only on social media and see how many people use it, do the same for your mailing list, website. If each platform has a unique code you'll quickly start to see where your audience engages with you the most!
Build an emotional connection with your audience! Many purchases can seem well thought out, researched and planned but we always have a connection to the things we buy through emotion. ⁠ ⁠ According to Harvard Business School professor Gerald Zaltman 95% of our purchase decisions take place unconsciously driven by emotional processes and feelings. The brand plays a critical role in influencing decision making and should be considered a key strategic asset for creating an effective marketing strategy.⁠ ⁠ Understand your customers. You must know your customers, understand what is important to them and what role the brand can have in their lives. ⁠ ⁠ Things to remember: always be authentic & invest in relationships.
Boho in the city. ⁠ ⁠ You've heard me say before "your vibe attracts your tribe". This isn't just your branding and social media design & aesthetic it's also you! Your personality attracts like-minded people! Showing yourself in your business lets people know you 100% back yourself and your work/product. ⁠ ⁠ We build an emotional connection with people that we feel like we know. It is why we follow influencers and watch reality TV. We feel like we know them and start to care about them. This goes for business owners too! I love when I know who I'm buying from. ⁠ ⁠ Remember that being a small business owner is a superpower! Let your audience get to know you! ⁠ ⁠

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